DESIGN × DEVELOPMENT · MALAYSIA

Yong Cheng Fung / Digital Product Designer & Developer

Making complexfeel clear.

I design and build digital experiences that make complex businesses easier to understand and use.

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Portrait of Yong Cheng Fung
YCF / 001Yong Cheng Fung

A DIGITAL NAME CARD

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Save my number and links now. When your next website or product idea comes up, you will know where to find me.

YCF A DIGITAL NAME CARD001 / 001
Yong
Cheng Fung
Digital Product Designer & Developer+60 12-808 2165
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YCF ✳ A DIGITAL NAME CARD
YCF A DIGITAL NAME CARD001 / 001
Yong
Cheng Fung
Digital Product Designer & Developer+60 12-808 2165
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01 / BUSINESS WEBSITES02 / PRODUCT INTERFACES03 / DIGITAL WORKFLOWS

SELECTED WORK / 01—03

Useful design, built for real businesses.

Three different sectors. One common goal: make the next step easier for the people using the product.

KJ AI Mix client preview website showing its construction materials introduction01 / 03Client preview

01 — Construction materials

KJ AI Mix

A clearer way for contractors to explore drymix products and start the right enquiry.

The business need
A wide product range is difficult to navigate from a job on site.
What I built
Application-led browsing, a guided finder and an enquiry basket.
View case study
Live AVCT programme catalogue with search and capability filters02 / 03Live website screenshot

02 — Training & education

AVCT

A training website that helps organisations find the right programme or shape a custom one.

The business need
Training buyers need a clear way to compare courses and describe a custom need.
What I built
A searchable programme catalogue and a separate custom training path.
View case study

WHAT I DO · WHAT THIS SOLVES

Make the next step obvious.

01

Clarify the business

I design websites that explain unfamiliar services and give interested visitors a clear way to enquire.

02

Guide the choice

I build product finders, programme filters and journeys that help people choose a useful next step.

03

Organise the work

I shape interfaces for everyday tasks such as properties, tenants, leases, invoices and records.

A LITTLE ABOUT ME

I start with what your business needs to fix.

I have seen business problems from both sides: coordinating daily needs and building software. Responsive frontend work and TypeScript help me guide visitors through services and enquiries; .NET and ASP.NET experience helps me shape the forms and records behind internal workflows. I start with the task a customer or staff member needs to finish.

EXPERIENCE THAT SHAPES MY WORK

01

Software Engineer

JomSoft

At JomSoft, I work with a software team on applications for business operations. I think through the interface, the information behind it, and the steps staff need to complete, so a feature supports day-to-day work after launch.

Tools & approachBusiness applicationsWeb interfacesData flows
02

Business & IT Coordinator

Smart Master

I worked between business requests and IT work. It taught me to ask where information gets lost, what takes too many steps, and which change would help staff or customers most before choosing a website, form, or system.

Tools & approachRequirementsWorkflow mappingBusiness coordination
03

.NET Application Developer

fourtitude.asia

This role connected the screens people use with the business rules behind them. My .NET and ASP.NET Core/MVC experience helps me shape structured forms, records, and application flows for teams with repeatable work.

Tools & approach.NETASP.NET CoreASP.NET MVC
04

Programming Tutor

CODEWHIZ

Teaching programming trained me to explain technical choices clearly. I can talk through what a feature will do, why it matters to the business, and what happens next in language an owner can act on.

Tools & approachTeachingClear handover
01Software EngineerJomSoft

At JomSoft, I work with a software team on applications for business operations. I think through the interface, the information behind it, and the steps staff need to complete, so a feature supports day-to-day work after launch.

Tools & approachBusiness applicationsWeb interfacesData flows
02Business & IT CoordinatorSmart Master

I worked between business requests and IT work. It taught me to ask where information gets lost, what takes too many steps, and which change would help staff or customers most before choosing a website, form, or system.

Tools & approachRequirementsWorkflow mappingBusiness coordination
03.NET Application Developerfourtitude.asia

This role connected the screens people use with the business rules behind them. My .NET and ASP.NET Core/MVC experience helps me shape structured forms, records, and application flows for teams with repeatable work.

Tools & approach.NETASP.NET CoreASP.NET MVC
04Programming TutorCODEWHIZ

Teaching programming trained me to explain technical choices clearly. I can talk through what a feature will do, why it matters to the business, and what happens next in language an owner can act on.

Tools & approachTeachingClear handover
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THE NEXT CONVERSATION

Have an idea worth discussing?

Let’s arrange a short conversation about your business, your users and what a useful digital experience could look like.

Arrange a meetingOpens WhatsApp · +60 12-808 2165